070 Shake is an artist who escapes all clichés. Her music is an emotional rollercoaster - full of darkness, hope and raw authenticity. The fusion of hip-hop, alternative R&B and electronic sounds makes her work unmistakable. She rose to fame with her collaboration with Kanye West on 'Ghost Town', but it is her solo work that has proven she has so much more to offer. Albums Modus Vivendi and You Can't Kill Me showed her talent for building mesmerising melodies and lyrics that stay with you for a long time. Her voice - raw, poignant - is like a vehicle transporting the listener to another dimension. Shake enjoys collaborating with other artists to create unobvious combinations. Her breakthrough into the mainstream was her collaboration with Raye on the song 'Escapism', which conquered the charts in 2023 and went viral on TikTok. This brought Shake new listeners and established her as an artist who brings something fresh and authentic to pop culture.
The year 2025 has started intensely for Shake. Her latest album, Petrichor, released at the end of 2024, is further evidence of her constant search for new sounds. Inspired by Ingmar Bergman's film Persona, the album explores the theme of personality duality and emotional isolation. It features experimental electronic compositions as well as deeply personal lyrics. It features guest appearances by the likes of Courtney Love (in a reinterpretation of Tim Buckley's 'Song to the Siren'), JT and Cam. Critics have praised Petrichor for its cohesiveness and non-obvious stylistic fusion.
Shake is constantly experimenting - she recently released an alternative version of her single 'Black Dress' with a darker, more intimate production. All indications are that 2025 will be another breakthrough year for her.
070 Shake is an artist who is not afraid to break the rules and push the boundaries. Her music is more than just sounds - it's an experience that stays with you for a long time.