Described by Rolling Stone as a 'Pioneer of Viral Hits' and named one of the 'Breakthrough Artists of 2020', bbno$ has become a master at creating catchy tracks. His first big TikTok hit, 'Lalala', created in collaboration with Y2K in 2019, achieved multi-platinum status worldwide. The year 2021 was a landmark year for bbno$ with the release of his fifth studio album 'eat ya veggies'. This outstanding 12-track disc brought the hit song 'edamame' created with Rich Brian of 88Rising, which went 6x platinum in Canada, Finland, Indonesia, Australia and gold in the US. With this success, bbno$ had the opportunity to perform at the JUNO ceremony, make a guest appearance during Rich Brian's performance at Coachella, perform at the Capital Jingle Bell Ball in the UK, on the Jimmy Kimmel Live! show and at the Streamer Awards, VALORANT World Championships and TwitchCon.

Over the years, bbno$ has become an example of how to succeed as an independent artist. His remarkable achievements have been reflected in publications such as Billboard, Flaunt, tmrw, Rolling Stone, NME, Lady Gunn, SPIN, Euphoria, i-D, Ones to Watch and many others. His work as an artist and songwriter has garnered recognition and support from the likes of Capital FM, BBC Radio 1's Jack Saunders (Tune of the Week and an appearance on Jingle Ball), and Triple J. bbno$'s previous tours, which have seen him perform at venues with capacities of 1-2,000 people in North America, China, Australia and Europe, have been sold out. In 2023, bbno$ released his eighth studio album Baby Gravy 3 (his third collaborative project with Yung Gravy), and the Baby Gravy tour covering North America, Australia and New Zealand drew crowds to venues with a capacity of 3,000-5,000.

The singles 'lil freak' and 'it boy' were hugely successful in 2024. The latter garnered almost 350 million views in 1 million user-generated videos (UGC), as well as around 50 million streams on streaming platforms (DSP). Thanks to the popularity of 'lil freak' and 'it boy', bbno$ gained more than 2.2 million new followers on social media in just eight months. You don't have to look far to spot his presence - the artist continues to collaborate with online artists such as Smosh, Moist Cr1tikal, Josh Weissman and many more.